Posted January 20, 2015
Marketing? What is that anyway? There are so many interpretations of the concept of marketing that it’s hard to know the real story. As I have mentioned in previous blogs it seems that in the oil and gas services sector the idea of marketing is a bit of a misnomer….
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Posted January 12, 2015
Did you know we have an exclusive group of VIP clients in Oilfield HUB? For companies who are interested in taking their marketing initiatives and thought leadership to the next level, Oilfield HUB offers two VIP service programs. Our HUB Advocate program is comprised of a selected number of energy...Posted December 15, 2014
Trials of Sourcing a Drilling Rig – Now! Obviously, a drilling rig is the quintessential starting point to begin to extract oil or gas from the earth, but how does this process really work from a selection standpoint? How do you know which company to choose to get the job…
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Posted November 16, 2014
In 1992, the US Olympic Team featured something that had never been done previously. Not only did they send the best athletes available from their country to compete against the rest of the world, but for the first time the basketball team was comprised of professionals. It was known as…
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Posted October 16, 2014
I suppose everyone has their own version of what marketing your business the old school way really means. The oil and gas business is especially rampant with the notion that… ‘It has always worked for us doing it the way we’ve always done it’. But is this approach still working…
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Posted June 19, 2014
Just this week I sat down and had a conversation with a preferred vendor in Oilfield HUB. This gentlemen is one of the nicest guys you would ever have the pleasure of meeting. He is the president of an oil and gas fluids company. At roughly 55 years of…
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Posted May 14, 2014
Seriously though…what is the secret to getting in the door? At Leadstone Group we work with many service and supply companies and operators. Both parties, of course have their own specific needs and agendas relative to either performing their job or growing their business. In the day to day business…
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Posted April 15, 2014
We hear it all the time that the oil and gas industry is an Old Boys Club. Many of the established decision makers at top tier companies have been around for a long time. The business of oil and gas has been forged on relationships that go back years and…
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