Posted March 19, 2015
TIC-TAC-TOE Marketing TACTICS What marketing tactics are you deploying on a regular basis to inspire your prospects and existing customers to buy your products and services? Now more than ever we all have to look in the mirror to ensure we are doing everything possible to attract new customers. But…
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Posted February 19, 2015
So what’s SCM? Supply Chain Manager, or better known to Operators and EPCs as the place they go in Oilfield HUB to initiate sourcing inquiries, dispatch bid requests and award authorized orders. The buck stops here! SCM is where producers, and their contracted EPCs, as well as the suppliers (aka…
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Posted January 28, 2015
There are a number of traditional marketing methods any company can embrace to promote their brand and generate new leads and sales opportunities. In part, these may include online marketing tactics such as your website, video production, Google ad word campaigns, content marketing strategies, social media platforms and good old…
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Posted January 21, 2015
It is vital for our energy services clients to understand how Operators and EPCs are using the HUB so each of them can leverage and gain the greatest possible advantage as these companies are managing their preferred vendors, projects and making their procurement decisions. In this 3rd post in this series…
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Posted December 24, 2014
I was asked yesterday, by a rather large prospective customer, “what are the top 3 reasons energy services companies join Oilfield HUB?” After 3 years in the HUB sales trenches you would think the answer to this question would have easily rolled off my tongue, but it didn’t! I wondered…
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Posted December 12, 2014
When we are talking to energy services companies, sometimes we get asked which Operators and EPCs we are working with in Oilfield HUB. This subject just came up again in our sales wrap-up meeting we have every Friday afternoon to close out our week. Occasionally, leads we are nurturing ask…
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Posted November 18, 2014
In my last Blog post I wrote about how our Operators (Exploration and Production) and EPC/EPCM (Engineering, Procurement, Construction, and Management) clients are using Oilfield HUB to manage their preferred vendors and organize their preferred vendor lists. Using building a new home as an analogy, this is like forming and pouring…
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Posted October 16, 2014
We often get asked by prospective energy service companies looking at Oilfield HUB for the first time, how their prospective customers and existing clients are using the HUB? In our world, we refer to these companies as our Operators (Exploration and Production) and EPC/EPCM (Engineering, Procurement, Construction, and Management) clients…
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Posted April 23, 2014
At Leadstone Group we often think of how when two sales people meet for coffee, it often seems like a sort of speed dating dance; the quick meet in a public space to check if there is chemistry and a willingness to meet again to explore ‘compatibility’. This ‘sales dance’…
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Posted April 8, 2014
Here is our 10-step social media strategy checklist. By going through this checklist helps us to build a comprehensive and result driven plane of attack. What are you trying to Accomplish? Are you looking for more leads, more direct sales, greater brand awareness, conversions, or brand engagement? Understanding…
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