Posted November 16, 2014
In 1992, the US Olympic Team featured something that had never been done previously. Not only did they send the best athletes available from their country to compete against the rest of the world, but for the first time the basketball team was comprised of professionals. It was known as…
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Posted October 16, 2014
I suppose everyone has their own version of what marketing your business the old school way really means. The oil and gas business is especially rampant with the notion that… ‘It has always worked for us doing it the way we’ve always done it’. But is this approach still working…
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Posted October 16, 2014
We often get asked by prospective energy service companies looking at Oilfield HUB for the first time, how their prospective customers and existing clients are using the HUB? In our world, we refer to these companies as our Operators (Exploration and Production) and EPC/EPCM (Engineering, Procurement, Construction, and Management) clients…
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Posted June 19, 2014
Just this week I sat down and had a conversation with a preferred vendor in Oilfield HUB. This gentlemen is one of the nicest guys you would ever have the pleasure of meeting. He is the president of an oil and gas fluids company. At roughly 55 years of…
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Posted May 14, 2014
Seriously though…what is the secret to getting in the door? At Leadstone Group we work with many service and supply companies and operators. Both parties, of course have their own specific needs and agendas relative to either performing their job or growing their business. In the day to day business…
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Posted April 23, 2014
At Leadstone Group we often think of how when two sales people meet for coffee, it often seems like a sort of speed dating dance; the quick meet in a public space to check if there is chemistry and a willingness to meet again to explore ‘compatibility’. This ‘sales dance’…
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Posted April 15, 2014
We hear it all the time that the oil and gas industry is an Old Boys Club. Many of the established decision makers at top tier companies have been around for a long time. The business of oil and gas has been forged on relationships that go back years and…
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Posted April 8, 2014
Here is our 10-step social media strategy checklist. By going through this checklist helps us to build a comprehensive and result driven plane of attack. What are you trying to Accomplish? Are you looking for more leads, more direct sales, greater brand awareness, conversions, or brand engagement? Understanding…
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