Posted February 18, 2015
Work in the oil and gas business for any amount of time and you soon realize that networking is a big deal with all the salespeople prowling around downtown Calgary. All those coffees, lunches, dinners, and drinks in between, and…. well…. you get the picture. Get out there often, darken…
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Posted January 28, 2015
There are a number of traditional marketing methods any company can embrace to promote their brand and generate new leads and sales opportunities. In part, these may include online marketing tactics such as your website, video production, Google ad word campaigns, content marketing strategies, social media platforms and good old…
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Posted January 21, 2015
It is vital for our energy services clients to understand how Operators and EPCs are using the HUB so each of them can leverage and gain the greatest possible advantage as these companies are managing their preferred vendors, projects and making their procurement decisions. In this 3rd post in this series…
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Posted January 20, 2015
Marketing? What is that anyway? There are so many interpretations of the concept of marketing that it’s hard to know the real story. As I have mentioned in previous blogs it seems that in the oil and gas services sector the idea of marketing is a bit of a misnomer….
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Posted January 2, 2015
When we [Leadstone] created Oilfield HUB we were looking for a marketing strategy to stay in front of the key decision makers in the oil and gas industry on a monthly basis. We decided to take a bold step and launched an industry trade journal, and in June 2012, our…
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Posted December 24, 2014
I was asked yesterday, by a rather large prospective customer, “what are the top 3 reasons energy services companies join Oilfield HUB?” After 3 years in the HUB sales trenches you would think the answer to this question would have easily rolled off my tongue, but it didn’t! I wondered…
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Posted December 15, 2014
Trials of Sourcing a Drilling Rig – Now! Obviously, a drilling rig is the quintessential starting point to begin to extract oil or gas from the earth, but how does this process really work from a selection standpoint? How do you know which company to choose to get the job…
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Posted December 12, 2014
When we are talking to energy services companies, sometimes we get asked which Operators and EPCs we are working with in Oilfield HUB. This subject just came up again in our sales wrap-up meeting we have every Friday afternoon to close out our week. Occasionally, leads we are nurturing ask…
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Posted December 8, 2014
If you want to share a SharpSpring generated email containing some relevant marketing content, like an Oilfield PULSE magazine or PULSE Interactive Newsletter notification email, with someone special in your life ……. PLEASE DON’T! What, you say? If I can’t share it, then what? Don’t get freaked out. There’s still…
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Posted November 18, 2014
In my last Blog post I wrote about how our Operators (Exploration and Production) and EPC/EPCM (Engineering, Procurement, Construction, and Management) clients are using Oilfield HUB to manage their preferred vendors and organize their preferred vendor lists. Using building a new home as an analogy, this is like forming and pouring…
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