Integrated Marketing Program (Current)

Marketing in a $48 per Barrel World

Posted January 20, 2015

Marketing? What is that anyway? There are so many interpretations of the concept of marketing that it’s hard to know the real story. As I have mentioned in previous blogs it seems that in the oil and gas services sector the idea of marketing is a bit of a misnomer….
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Old School. What Does That Mean Exactly?

Posted October 16, 2014

I suppose everyone has their own version of what marketing your business the old school way really means. The oil and gas business is especially rampant with the notion that… ‘It has always worked for us doing it the way we’ve always done it’. But is this approach still working…
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